CREEKWOOD HOSPITALITY LLC
Privacy Policy
Creekwood Resort — Sautee-Nacoochee, Georgia
Effective Date: [Publication Date]
1. Introduction
Creekwood Hospitality LLC, operating as Creekwood Resort (“Creekwood,” “we,” “us,” or “our”), respects the privacy of our guests, website visitors, and individuals who communicate with us.
This Privacy Policy explains how we collect, use, disclose, retain, and protect personal information in connection with our website, reservation system, accommodations, guest communications, and resort operations.
By using our services, you acknowledge the privacy practices described in this policy. Where applicable law requires consent for particular activities, we will request that consent separately.
This Privacy Policy applies to information collected through Creekwood Resort’s website, online booking system, telephone and electronic communications, and direct interactions with Management.
2. Information We Collect
We may collect personal information necessary to provide accommodations, manage reservations, communicate with guests, and operate Creekwood Resort.
Depending on your interactions with us, this information may include:
Personal and Contact Information: Names, mailing addresses, email addresses, telephone numbers, and other contact information voluntarily provided.
Reservation Information: Arrival and departure dates, accommodation selections, reservation history, number of guests, additional guest information, special requests, and related booking details.
Payment and Transaction Information: Reservation charges, deposits, refunds, payment status, transaction records, and payment-related information processed through authorized payment providers.
Vehicle and Accommodation Information: Vehicle descriptions, license plate information, RV details, and other information reasonably necessary to manage parking, accommodation assignments, and resort operations.
Communications: Emails, text messages, inquiries, feedback, and other communications exchanged with Creekwood.
Website and Technical Information: Internet Protocol (IP) addresses, browser information, device information, website activity, and information collected through cookies or similar technologies when those technologies are used.
Security Information: Images or recordings collected by security cameras in designated exterior or common areas where surveillance systems are operating.
We seek to collect only information reasonably necessary for legitimate business purposes.
3. How We Collect Information
We may collect information:
- Directly from guests when making reservations or communicating with Management.
- Through Creekwood’s website and online reservation system.
- Through telephone calls, emails, text messages, and contact forms.
- Through authorized third-party booking platforms and reservation partners.
- Through payment processors and other service providers.
- Automatically through website technologies, where applicable.
- Through security systems operating in designated areas of the property.
When a reservation is made through a third-party booking platform, that platform may independently collect and process information according to its own privacy policies.
4. How We Use Personal Information
Creekwood may use personal information to:
- Process, confirm, modify, and manage reservations.
- Provide accommodations and guest services.
- Process payments, deposits, refunds, and authorized charges.
- Communicate arrival instructions, departure information, and reservation updates.
- Respond to guest questions, requests, complaints, and emergencies.
- Maintain guest records and manage resort operations.
- Enforce reservation terms and property rules.
- Protect guests, employees, property, and facilities.
- Investigate incidents, prevent fraud, and address security concerns.
- Maintain financial records and comply with applicable legal obligations.
- Improve our website, accommodations, and guest experience.
- Send promotional communications when permitted by law and supported by appropriate consent.
We will not use personal information for purposes materially inconsistent with this policy without providing additional notice or obtaining consent where required.
5. Reservations and Third-Party Service Providers
Creekwood uses third-party service providers to support its operations, including reservation management, payment processing, website services, and guest communications.
Our reservation management system is provided by Newbook.
Information entered into the reservation system may be processed and stored by Newbook and its authorized service providers to support reservations, guest communications, reporting, and related services.
Payment transactions may be processed through authorized third-party payment providers. These providers may collect, process, and retain payment information in accordance with their applicable security requirements, contractual obligations, and privacy policies.
Creekwood may also use third-party booking platforms, website providers, communications services, and technology vendors.
We share personal information with service providers only as reasonably necessary for authorized business purposes, subject to applicable law.
Service providers may process information in the United States or other countries, depending on their operations and infrastructure.
6. SMS Privacy and Communications
Creekwood may communicate with guests through text messaging for reservation-related purposes, including booking confirmations, arrival instructions, payment notifications, important updates, and other information related to their stay, subject to applicable law.
Marketing SMS Communications
We will not share or sell subscriber information with third parties for their direct marketing purposes.
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes.
Text messaging originator opt-in data and consent will not be shared with any third parties for their own purposes. Information may be processed by authorized messaging service providers solely to deliver and support Creekwood’s messaging services, subject to applicable confidentiality and privacy requirements.
By voluntarily selecting the marketing SMS consent checkbox during booking or on another Creekwood web form, guests agree to receive marketing text messages from Creekwood Resort.
Guests may receive messages before, during, or after their stay.
Message frequency varies.
Standard message and data rates may apply.
Reply STOP to opt out of marketing text messages. Reply HELP for assistance.
Consent to receive marketing text messages is optional and is not a condition of purchasing accommodations or making a reservation.
Guests who opt out of marketing communications may still receive necessary reservation-related communications where permitted by applicable law.
Creekwood will honor applicable messaging consent and opt-out requirements.
7. Email Communications
Creekwood may send emails concerning reservations, payments, arrival instructions, guest services, and other matters related to a guest’s stay.
We may also send promotional emails where permitted by applicable law.
Promotional emails will include an appropriate method to unsubscribe when required.
Unsubscribing from promotional emails does not necessarily prevent Creekwood from sending important transactional or reservation-related communications.
8. Cookies, Website Analytics, and Tracking Technologies
Creekwood’s website may use cookies and similar technologies to support website functionality, improve performance, understand visitor activity, and support reservation services.
These technologies may collect information such as browser type, device information, IP address, pages visited, and interactions with the website.
Third-party website services may also use cookies or similar technologies in accordance with their own privacy practices.
Where required by applicable law, Creekwood will provide appropriate notices, consent mechanisms, or privacy choices concerning nonessential cookies and tracking technologies.
Visitors may also manage certain cookies through their browser settings. Disabling cookies may affect website functionality.
Creekwood will update this policy as necessary to reflect material changes in its use of analytics, advertising technologies, or other tracking services.
9. Security Cameras and Property Monitoring
Creekwood may use security cameras in designated exterior areas, entrances, parking areas, roads, and common spaces for safety, security, property protection, and incident investigation.
Security cameras will not be intentionally installed inside private guest accommodations or bathrooms.
Security recordings may be reviewed by authorized personnel when reasonably necessary for operational or security purposes.
Recordings may be retained for operational, security, investigative, insurance, or legal purposes and deleted when no longer reasonably necessary, subject to applicable requirements.
Security information may be disclosed to law enforcement, insurers, legal representatives, or other authorized parties when reasonably necessary or legally required.
10. Information Sharing and Disclosure
Creekwood does not sell guest personal information.
We do not share mobile information with third parties or affiliates for their independent marketing or promotional purposes.
We may disclose other personal information in the following circumstances:
Service Providers: To authorized vendors supporting reservations, payments, communications, website operations, and other business functions.
Legal Requirements: When required by applicable law, legal process, court order, or lawful government request.
Safety and Security: When reasonably necessary to protect guests, employees, property, or others from threats, fraud, or unlawful activity.
Business Transactions: In connection with a potential or completed sale, transfer, merger, or reorganization of Creekwood’s business or assets, subject to applicable legal requirements.
Guest Authorization: When a guest requests or authorizes a particular disclosure.
Creekwood does not authorize service providers to use guest information for unrelated purposes merely because they receive information in connection with resort operations.
11. Information Security
Creekwood takes reasonable steps to protect personal information against unauthorized access, disclosure, alteration, loss, or misuse.
Security practices may include administrative controls, restricted access to guest information, authorized technology providers, and other safeguards appropriate to the information being handled.
However, no electronic transmission, storage system, or security measure can guarantee absolute protection.
Guests should avoid sending complete payment card information or other highly sensitive information through unsecured email or text messages.
If a security incident involving personal information occurs, Creekwood will evaluate the incident and provide notifications when required by applicable law.
12. Data Retention
Creekwood retains personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy.
Retention periods may depend on:
- Reservation and guest-service requirements.
- Accounting, tax, and financial recordkeeping obligations.
- Payment disputes, refunds, and chargebacks.
- Insurance claims and incident investigations.
- Security and fraud prevention.
- Applicable legal requirements.
- Legitimate business needs.
Information that is no longer reasonably necessary will be deleted, anonymized, or otherwise handled in accordance with applicable requirements and available systems.
Certain information may remain in records maintained by third-party service providers under their applicable retention practices.
13. Guest Privacy Requests
Guests may contact Creekwood to ask questions about their personal information or request access, correction, or deletion.
We will review requests and respond in accordance with applicable law.
Creekwood may need to verify the identity of a person making a request before disclosing or modifying personal information.
Certain requests may be limited where information must be retained for legal compliance, financial reporting, fraud prevention, dispute resolution, or other legitimate purposes.
Where applicable privacy laws provide additional rights, Creekwood will honor those rights as required.
Guests may also withdraw consent to optional marketing communications using the applicable unsubscribe or opt-out methods.
14. Children’s Privacy
Creekwood Resort welcomes families, but its website and reservation services are intended for adults making accommodation arrangements.
We do not knowingly solicit personal information directly from children under 13 through our website.
Parents and guardians may provide information about children when reasonably necessary to manage family reservations.
If Creekwood becomes aware that it has collected personal information directly from a child under 13 in circumstances requiring parental consent, we will take appropriate steps consistent with applicable law.
Parents or guardians may contact Creekwood with questions or concerns regarding children’s personal information.
15. International Visitors and Data Processing
Creekwood Resort is located in Georgia, United States.
Personal information collected through our website, reservations, and guest services may be processed or stored in the United States or other countries where authorized service providers operate.
Privacy and data-protection laws may differ between jurisdictions.
Where applicable law requires specific protections for international transfers, additional disclosures, or individual privacy rights, Creekwood will comply with those requirements.
Individuals whose personal information is protected by applicable international privacy laws may contact Creekwood regarding their rights.
16. Third-Party Websites and Booking Platforms
Creekwood’s website may contain links to third-party websites, booking platforms, payment services, maps, or other external resources.
These services may collect information independently and maintain their own privacy policies.
Creekwood does not control the privacy practices of independently operated third-party websites.
Visitors are encouraged to review the privacy policies of external services before providing personal information.
17. Changes to This Privacy Policy
Creekwood may update this Privacy Policy to reflect changes in business operations, technology, legal requirements, or information-handling practices.
The current version will be made available through Creekwood’s website.
The effective date will be updated when the policy is revised.
Where applicable law requires additional notice or consent for material changes, Creekwood will provide it.
18. Contact Information
Questions, concerns, or requests regarding this Privacy Policy or Creekwood’s handling of personal information may be directed to:
Creekwood Hospitality LLC Operating as Creekwood Resort Sautee-Nacoochee, Georgia, USA
Email: [Official Creekwood Privacy Contact Email]
Website: [Official Creekwood Website]
Guests may also contact Creekwood Management directly regarding privacy concerns.